Headings of the journal
"Economics and Management"

Annotation: The article identifies two institutional constraints hindering the development of peasant farms and private sub- sidiary farms: the inability to scale up without losing economic control and the fragmentation of property shares through inheritance. Based on an analysis of the Civil Code of the Russian Federation, the Land Code, and the Federal Law “On Agricultural Cooperation”, the author substantiates the need for implementing trust property mechanisms. The main part of the article sequentially presents three elements of the proposed model: settlement as a legal regime for property shares, processing as an operational mechanism for joint processing and marketing, and cooperation as an organizational form integrating both mechanisms. The conclusion outlines the conditions for practical implementation of the model, including the transition from simple cooperation to an agricultural consumer cooperative while retaining ownership of shares for participants. Statistical data confirming the rel- evance of the problem are provided, along with an example of model testing based on a conditional peasant farm.

Annotation: The article examines the key problems of attracting and retaining young professionals (generation Z) in industrial enterprises, due to the contradiction between the specifics of industrial work and the values of modern youth. The growing need to adapt existing HR practices is substantiated, and the inefficiency of traditional approaches in the context of digital transformation and staff shortages is shown. The necessity of a qualitative revision of motivation systems is proved, where the priority shifts from material remuneration to factors of career growth, psychological security and the meaning of activity. The article considers the role of educational programs implemented within the framework of public-private partnership (using the example of the Professionalism project) as the most ef- fective mechanism for training and attracting young personnel. The research confirms that the strategic reform of the entire human capital management system, based on an understanding of the characteristics of the new generation, is not just desirable, but absolutely crucial for ensuring the long-term sustainability, technological development, and competitiveness of industrial enterprises in the 21st-century economy.

Annotation: This article presents the results of a field study on how Russian resort organizations use wellness promotion tools amid digital transformation, shifting media landscapes, and evolving target audience profiles. The study also reveals variations in promotional strategies across resort categories, from unrated establishments to five-star facilities. The study identifies the most effective promotional tools for resort organizations in today’s environment, with a particular focus on digital tools. The article also examines the key tools for mitigating seasonal demand and the most effective sales channels for resort organizations. It identifies a correlation between a facility’s star rating and the channels used for selling services. Based on the data obtained, the article offers practical recommendations for optimizing marketing strategies in light of the restrictions on popular digital platforms in Russia and the growing share of younger consumers in the health tourism market. The conclusion summarizes the findings and outlines future directions for the study.

Annotation: The article analyzes the involvement of rural teachers in the informatization of education, identifies existing prob- lems, and suggests ways to address them. Based on statistical data from the Ministry of Education of the Russian Federation and the results of the Russian Monitoring of the Economic Situation and Health of the Population conducted by HSE University, the study examines the provision of ICT tools and specialized software in rural educational institutions in recent years. It determines the level of readiness and the need for ICT use among rural educators. It also identifies key problems and considers possible solutions for the digitalization of education in rural areas. The study reveals a fairly high level of readiness among rural educators to use modern ICT tools in their professional activities, while at the same time highlighting the need to improve the digital literacy of rural school teachers and their capacity for self-development in the field of information technology. The necessity of improving rural schools’ access to high-speed Internet and increasing the volume of meaningful educational content is also emphasized. The results of the study can be used by educational authorities in determining an optimal model for the rural educational system.

Annotation: The article examines modern approaches to the forming and implementation of innovative mechanisms for in- teraction between the state, business, and civil society. Emphasis is placed on the need to move from traditional partnership models to network forms of cooperation based on open innovation, digitalization, and sustainable development. The tools of public-private and public-public partnerships are analyzed, as well as the role of digital platforms in ensuring transparency and efficiency of communication between participants. It is shown that the intensification of unilateral economic restrictions and the need to boost domestic investment require a transition from traditional, administrative models of interaction to network forms based on the principles of open innovation, digitalization, and sustainable development, which can be achieved through increased cooperation between the government, business, and civil society. The directions of improving the institutional environment are proposed, contributing to the development of the innovation ecosystem and strengthening trust between sectors. It is shown that the key direction for developing innovative mechanisms for interaction between the state, busi- ness, and society is the forming of a unified digital partnership ecosystem, which will allow for the integration of databases, platforms, and services for all participants, simplify the search for partners and sources of financing, and automate the processes of monitoring and evaluating projects.