Headings of the journal
"Economics and Management"

Annotation: The article is devoted to the study of corporate volunteering in Russia as a significant element of corporate social responsibility. The author analyzes the practical experience of leading Russian companies such as Sberbank, Gazprom and Yandex, highlighting the key areas of their volunteer activities: environmental initiatives, support for social projects, educational programs and assistance in emergency situations. Particular attention is paid to regional practices demonstrating the transformation of social infrastructure due to corporate participation. Modern trends, including the digitalization of volunteering, flexible forms of participation and the growth of environmental responsibility are considered in the work. Based on the analysis, recommendations are proposed for the development of corporate volunteering, such as the introduction of non-material motivation mechanisms, educational programs for volunteers, ensuring transparency of reporting and taking into account local needs. The study is based on sociological surveys, company cases and analysis of the regulatory framework. The results are valuable for HR specialists, business leaders, representatives of NPOs and government agencies interested in the development of social partnership and sustainable business development.

Annotation: This article examines Russia’s role in BRICS economic cooperation through institutional and real-sector channels during 2015–2025. Using content analysis of strategic documents alongside statistical examination of financial and trade indicators, the study evaluates Russia’s engagement with the New Development Bank and Contingent Reserve Arrangement, as well as bilateral trade dynamics with BRICS partners. Russia holds 20 % NDB equity with USD 4,7–5 billion in approved projects, though operations were suspended in 2022. Within the CRA, Rus- sia contributes USD 18 billion but the mechanism remains unused. Comparative analysis of BRICS strategic documents (2016–2024) and Russian policy frameworks confirms alignment on multipolar financial architecture, infrastructure development, digital economy integration, and alternative settlement systems. However, structural asymmetries particularly Russia’s growing dependence on China for trade and logistics constrain deeper integra- tion. The study concludes that Russia’s strategic priorities center on expanding NDB project pipelines, develop- ing interoperable payment infrastructure for local currency settlements, and targeting high-multiplier sectoral projects in transport, energy technology, and industrial cooperation. These findings contribute empirical evidence on Russia’s evolving position within BRICS amid geopolitical restructuring and Western sanctions pressure.

Annotation: The article analyzes the market of services for maintenance and repair of motor vehicles, describes the features of the activities of enterprises related to the nature of the services provided, requirements for the organization of work and interaction with the client base. Due to the high competition in the industry and the technological complexity of the operation of modern cars, the study presents an analysis of promising areas of activity in the market for maintenance and repair of motor vehicles. The level of demand for maintenance and repair of motor vehicles depends on both internal and external factors. Individual factors affecting demand are interdependent values, which has an increasing effect on the dynamics of demand. Since an enterprise for its normal functioning needs not implementation of well thought out and competently built marketing policy only in the area of online promotion and advertising, but also creation of a positive reputation based on positive customer reviews, the article presents an analysis of trends in the market of maintenance and repair of motor vehicles.

Annotation: The article is devoted to the study of the features and prospects of the transformation of marketing activities in the context of the forming of the seventh technological paradigm, the key element of which will be the widespread use of artificial intelligence (AI) and self-learning systems. The article presents a systematic view of the key stages of the development of marketing technologies, and examines the impact of future innovative developments on the organization of business processes and the forming of comprehensive marketing strategies. Special attention is paid to the factors that contribute to the development of effective AI-based tools and methods that can increase the competitiveness of enterprises in rapidly changing market conditions. The main drivers of growth and areas of improvement in marketing activities that are necessary for the successful adoption of new technologies are highlighted in the article. The study was based on the methods of abstract-logical and system analysis, modeling, and comparison, as well as the problem-targeted and structural-functional approaches to studying the issues of improving the effectiveness of marketing activities in the context of new technological challenges and pat- terns. The findings will provide an understanding of current trends and strategic directions for the development of marketing in the context of the large-scale technological shift that is expected in the next decade, and will determine the scientific and practical significance of this research.

Annotation: The article discusses the theoretical and methodological issues of forming the structure of the project team as an element of the personnel strategy of the enterprise. The enterprisess development strategy implies the systematic implementation of various kinds of changes and the implementation of a number of projects. The analysis of the signs of the flexible strategy of the enterprise and the personnel strategy of the enterprise allowed us to determine the main directions of work with personnel for the successful achievement of the goals of organizational changes. The scientific article presents the results of a study of how representatives of different generations perceive organi- zational changes and how their work behavior changes. The “theory of generations” is considered, according to which the labor behavior and attitude to changes of representatives of different generations differ. As an example, the personnel structure of successful and unsuccessful projects to optimize the company’s activities is considered. Based on the analysis, conclusions are drawn about which representatives of generations of specialists make up the main staff in more successful projects, and which – in the least successful ones. In order to form a personnel strategy, options for adapting the existing project management structure are proposed, taking into account the peculiarities of each generation’s perception and the distribution of their role positions in accordance with this.