DIGITAL TRANSFORMATION OF LINGUISTIC PERSONALITY: CHALLENGES FOR MODERN EDUCATION

Author(s): Makshakova Z.M.

Rubric: Educational environment

DOI: 10.21777/2500-2112-2026-2-17-23

Release: 2026-2 (55)

Pages: 17-23

Keywords: linguistic personality, digital environment, hybrid identity, network communication, digital skills, speech norm, network etiquette (netiquette), information-communication competence

Annotation: The article is devoted to the analysis of the transformation of linguistic personality in the digital environment. The author identifies the key contradiction of this process: on the one hand, an unprecedented expansion of linguistic resources and competencies; on the other hand, risks of reduction, simplification of norms, and fragmentation of speech behavior. The methodological basis consisted of theoretical analysis of scientific literature, comparative analysis of empirical data from modern research, and the method of conceptual modeling. Based on an interdis- ciplinary analysis of research, it is proven that digitalization leads to a structural shift – the formation of a hybrid linguistic personality and a transition from a hierarchical to a network model of communication. In response to the challenges of degradation in the digital society, a new normative system spontaneously emerges – network etiquette (netiquette), which requires institutional support. The conclusion is made that the future of linguistic culture is linked to the development in language speakers of the ability for conscious navigation between differ- ent communicative registers and responsible use of digital tools.

Bibliography: Makshakova Z.M. DIGITAL TRANSFORMATION OF LINGUISTIC PERSONALITY: CHALLENGES FOR MODERN EDUCATION // Education Resources and Technologies. – 2026. – № 2 (55). – С. 17-23. doi: 10.21777/2500-2112-2026-2-17-23