Headings of the journal
"Economics and Management"

Annotation: The article discusses the problems of promoting goods and services during the period of overcoming continuous information flows, and managing consumer behavior through effective communication methods, in particular sto- rytelling. This toolkit simplifies and dynamizes the target group’s perception of messages intended for it, and also helps to prolong their lifespan. The article analyzes current practices of communication with consumers services using storytelling technology and identifies important components that increase the effectiveness of the method, such as: application of consumer behavior trends; focus on authenticity and interactivity of content, use of digital storytelling technologies, etc. The authors also determined which strategic tasks Russian business should use digital storytelling technologies to solve. To achieve the result, the works of various researchers were reviewed to identify promising directions for the development of this technology. The authors also applied methods of systematization and generalization of existing experience on the topic of research and methods of theoretical and practical analysis.

Annotation: The study of the directions of digital technologies influence on the transformation of business processes is undoubtedly relevant at the present time. The 21st century is the century of digital technologies in the socio-economic development of society. The introduction of digital technologies has spread to all sectors of the economy, without any exception. Digitalization, as a new form of economy, leads to a significant transformation of business processes, their transformation, an increase in the volume and speed of data transfer, which improves the quality and relevance of management decisions. The ability of organizations to quickly restructure their current business model to meet the demands of the digital economy is an important competitive advantage. The purpose of the article is to study the role of digitalization in economic development, the ability of organizations to transform existing business processes in accordance with new economic requirements. The results of the study showed that digitalization is the driving force behind the development of modern business, because, first, it gives a clear incentive for the development of the company, second, it removes the restrictions on obtaining large amounts of data, and third, it requires the introduction of innovations at the institutional level.

Annotation: Currently, there is a process of global redistribution of capital flows in favor of markets that ensure the promotion of sustainable development goals, and the consideration in corporate strategies of factors related to responsible attitude to the environment, high social responsibility, proper quality of corporate governance (together: ESG) is analyzed by market agents and evaluated from the point of view of the ability of corporations to create long-term value. The scientific and methodological problem lies in the fact that currently the methodological apparatus related to the assessment of the effectiveness of management decisions made in terms of the implementation of ESG projects and their impact on the value of the corporation is insufficiently developed. The article is devoted to the technology of valuation and value-based management, taking into account environmental, social and corporate governance factors in harmony with the factors of the economic nature of the corporation’s activities, which formulates the goal of creating sustainable corporate value.

Annotation: The development of information technology and the penetration of digital innovations into various areas of business change the operating conditions of enterprises significantly. Data analysis, automation of production processes, implementation of artificial intelligence and the Internet of things – all these aspects require a new approach to business process management. The purpose of the work is to study the directions of digitalization of business processes of production systems, select directions for their restructuring and develop an algorithm for restructuring business processes. The study was conducted using qualitative analysis and modeling methods. In the article, the authors emphasize that the digitalization of enterprises is a process that affects all aspects of modern business. According to the authors, business process restructuring is becoming an important tool for adapting and increasing the competitiveness of enterprises. The authors determined that the restructuring of business processes is a necessary measure for the effective use of new technologies, including a review of the organizational structure, the introduction of digital platforms and management tools, as well as staff training. The article proposes an algorithm for restructuring business processes in the context of digitalization, and also models first-level business decisions at enterprises in the DMN notation, which makes it possible to present a description of the key stages of decision-making. The criteria for optimizing enterprise business processes in the context of digitalization are determined, and the main directions for optimizing enterprise communication business processes are outlined. The authors draw a conclusion about the need to use the DMN approach, with the help of which it is possible to identify those business processes of enterprises that need to be optimized in the context of digitalization.

Annotation: In today’s global digital environment, commercial organizations are digitally transforming themselves to remain competitive and increase their success. However, digitalization is a rather complex process. According to consulting companies less than 30 percent of companies’ strategic digital initiatives are successful. At the same time, reasonable and rationally conducted digitalization can have a positive impact on financial metrics. The purpose of the article is to consider the management system of digital transformations of a commercial organization using an integrated structural and functional approach involving the allocation of system elements and the connections between them. The paper outlines certain theoretical provisions of the approach, which are important for the commercial organization management. The analysis of digital transformation practices showed the lack of this process thoughtfulness. Sometimes companies ignore both the individual elements of the management system (e.g., objectives, strategy), and their connections. The study substantiates the need to construct a management system for digital transformations of a commercial organization based on an integrated structural and functional approach, and also presents the corresponding author’s management model.